
Construction CRM Software for Residential Home Builders
Home Builders invest an extensive amount of their budget and resources in sales and marketing efforts. Hyphen CRM was built specifically for Home Builders by Home Builders. It features a powerful suite of tools and the newest technology to build relationships, optimize customer acquisition and increase sales cycle efficiency. Unlike most CRM for residential construction models on the market today, Hyphen CRM keeps track of both broker/real estate agent and Homebuyer relationships. Since 88% of all home sale transactions involve a broker/real estate agent, establishing these relationships is critical to your success. It also employs a flywheel approach rather than a traditional funnel approach to selling homes. A funnel approach encourages agents to put pressure on Buyers, which can be off-putting. A well-designed flywheel is more efficient than a funnel because it allows engaging multiple parties in an ongoing loop, with energy that feeds the relationship and keeps it moving. In an extremely competitive market with Internet-savvy consumers who expect more from their buying experience, a well-designed CRM will increase satisfaction and lead to more referrals.