SEBC: July 24-25, 2024

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Hyphen Solutions Hyphen CRM

Hyphen CRM: Streamlining Sales and Marketing for Home Builders

The Hyphen CRM for residential construction businesses features an easy-to-use platform that provides all the data you need at-a-glance.


Automatically pull customer contact information from your website, create notes, send emails, log calls and manage tasks in one place. You’ll be able to easily view and visualize the sales process and adapt it for new prospects, generate and manage marketing drip campaigns and create specific personalized newsletters targeted at real estate agents and homebuyers. 


Hyphen CRM not only captures and manages leads but also provides the tools to track the results of your tasks and campaigns. With Hyphen CRM, Builders have never been more connected to Homebuyers and real estate agents. Learn more about Hyphen CRM by scheduling a demo today.

Construction CRM Software for Residential Home Builders

Home Builders invest an extensive amount of their budget and resources in sales and marketing efforts. Hyphen CRM was built specifically for Home Builders by Home Builders. It features a powerful suite of tools and the newest technology to build relationships, optimize customer acquisition and increase sales cycle efficiency. Unlike most CRM for residential construction models on the market today, Hyphen CRM keeps track of both broker/real estate agent and Homebuyer relationships. Since 88% of all home sale transactions involve a broker/real estate agent, establishing these relationships is critical to your success. It also employs a flywheel approach rather than a traditional funnel approach to selling homes. A funnel approach encourages agents to put pressure on Buyers, which can be off-putting. A well-designed flywheel is more efficient than a funnel because it allows engaging multiple parties in an ongoing loop, with energy that feeds the relationship and keeps it moving. In an extremely competitive market with Internet-savvy consumers who expect more from their buying experience, a well-designed CRM will increase satisfaction and lead to more referrals.

Product Resources

  • A HOME BUILDER CRM THAT WORKS FOR YOU

    Automatically pull customer contact information from your website into Hyphen CRM, providing accurate sales and marketing data, reducing wasted time and eliminating human error.

  • CENTRALIZED SALES CYCLE MANAGEMENT

    Create notes, send emails, log calls and manage sales and marketing tasks directly from your CRM database to both buyers and real estate agents, keeping your entire team working together efficiently and fluidly.

  • WORKFLOW AT A GLANCE

    Quickly view and visualize your new home sales and marketing processes with ease, using dates of activities as a timeline for tracking steps with your prospects. This ensures leads are adequately nurtured throughout the buyer journey.

  • INTEGRATED CAMPAIGN MANAGEMENT

    Generate and manage your marketing campaigns within the home builder CRM, such as newsletters, one-off email communications and drip campaigns. Having greater insight into the campaign performance allows for better use of your time and effort.

  • EASY TO USE EMAIL MARKETING

    Create excitement with personalized newsletters, or quickly communicate with your contacts using templates. Advertise move-in ready homes, community-specific announcements and sales incentives, delivering the best experience for your customers.

  • TRACK RESULTS USING ANALYTICS

    Keep your finger on the pulse with reporting by seeing who opens and clicks on your emails and campaigns, giving you the tools you need to drive better marketing.

TAKE A GUIDED TOUR OF HYPHEN CRM: BUILT WITH BUILDERS IN MIND

Hyphen CRM can be customized to meet the specific challenges of your customer acquisition, management and sales process. Talk to a Hyphen Solutions expert for a demo of Hyphen CRM and see features that will most impact your bottom line.

Schedule a demo

Hyphen CRM FAQs

A Home Builder CRM is a construction customer relationship management system that helps Home Builders capture and manage leads, create notes, send emails/email blasts, log calls and manage tasks in one place.

A traditional construction CRM encourages agents to apply pressure to push customers through the funnel as quickly as possible, making the relationship more like a Tinder swipe (immediate gratification) than an eHarmony connection (long-term compatibility). Hyphen CRM uses the Flywheel model. In a Flywheel, multiple people engage, attract and delight the customer in an ongoing loop making our CRM more scalable for long-term use.

Our construction CRM integrates with your Hyphen Homefront and BRIX ERP systems to ensure accurate messaging and a seamless flow of information throughout the Hyphen Builder product suite.

Hyphen CRM currently integrates with Hyphen HomeFront Sales and BRIX Sales tools, creating a seamless front to back customer experience.

Hyphen CRM reporting includes reports such as traffic summary, source, source summary, influence and influence summary, giving you the tools you need to drive better marketing, while being segmented into both homebuyers and real estate agents to fit how Home Builders do business.

Quickly view and visualize your new home sales and marketing processes with ease with timeline for tracking steps with your prospects. Create excitement with personalized newsletters, or quickly communicate with your contacts using your own personalized templates. Advertise move-in ready homes, community-specific announcements and sales incentives, delivering the best experience for your customers using our residential construction CRM.

Hyphen University is online training provided by Hyphen Solutions that provides you real-time and on-demand training videos, so you can work around your busy schedule and learn how to get the most out of our residential construction CRM.